hasn't gotten any attention since June 2009 so I felt it could used an update.
==vBulletin 4 Release and Controversy==
'''May 3, 2007''': Jelsoft staged an exhibitor's booth for vBulletin at [[Internet World]] 2007.<ref>http://www.vbulletin.com/forum/showthread.php?t=228616</ref>
'''July 4, 2007''': Jelsoft was acquired by [[Internet Brands]].<ref>http://www.vbulletin.com/forum/showthread.php?t=235378</ref>
'''January 27, 2009''': Ray Morgan was appointed General Manager of [[Jelsoft]].<ref>http://www.vbulletin.com/forum/showthread.php?t=298059</ref>
'''May 13, 2009''': the Administration section of vBulletin.com accidentally became accessible to the public for 13 minutes. Documents and discussions containing a detailed analysis of plans (and expected customer reaction) for vBulletin 4's new pricing scheme were revealed.<ref>http://forum.vbulletinsetup.com/f23/vbulletin-4-0-going-cost-even-17392.html</ref> A response was posted by Ray Morgan indicating that these were preliminary discussions and that customers should not make decisions based on leaked documents.
'''June 19, 2009''': Kier Darby, lead developer of vBulletin since early in the development of version 2, leaves the company<ref>http://www.vbulletin.com/forum/showthread.php?t=311251</ref>, as well as Mike Sullivan (joined Fall 2000)<ref>http://www.vbulletin.com/forum/blog.php?37-Mike-Sullivan</ref> and Scott MacVicar<ref>http://www.vbulletin.com/forum/showthread.php?t=311214</ref>.
'''June 27, 2009''': Floris Fiedeldij Dop (Floris) is forced (due to a contract change) to stop working for vBulletin<ref>http://www.vbulletin.com/forum/showthread.php?t=311791</ref>. Floris was a long-time advocate of vBulletin and moderator at vBulletin.com.
'''July 2009''': Peterska2 (Kerry-Anne) and Ashley part company with vBulletin<ref>http://www.vbulletin.com/forum/showpost.php?p=1751009&postcount=30</ref>. Jelsoft offices in the UK were closed shortly thereafter.
'''August 19, 2009''': Alpha testing of vBulletin begins with a selection of licensed customers under a [[Non-disclosure Agreement]].<ref>http://www.vbulletin.com/forum/showthread.php?t=315870</ref>
'''October 13, 2009''': Ray Morgan announces new vBulletin.com website, new vBulletin licensing structure, and pricing<ref>http://www.vbulletin.com/forum/showthread.php?t=320055</ref>. This announcement was nearly identical to the May 2009 leaked documents.
Replacing the annual renewal of $60, the new vBulletin Forum license was priced at $195, with the Suite costing $285. With an announced release cycle of 18-24 months for each point release, this was a cost increase of 200%. Customers with an inactive license were offered a small discount off the Suite and had less than 3 weeks to upgrade. Ironically, customers with the smallest investment in the product -- Leased License customers -- received the most cost-advantageous deal.
'''October 23, 2009''': Prompted by a public leak of an Alpha test version of vBulletin 4, the vBulletin.com website is upgraded to the vBulletin 4 software including a new splash page and FAQ. vBulletin.com is down for an unprecedented 28 hours during this upgrade, with visitors to the site being redirected to a maintenance message at [[Internet Brands]]-owned
http://www.best-forum-software.com/. When the site returned, it remained sporadically inaccessible due to high loads for several days.
'''November 12, 2009''': vBulletin 4.0 Beta 3 is made available to licensed customers. Previous betas were made available to the alpha testers<ref>http://www.vbulletin.com/forum/showthread.php?t=325115</ref>. Beta 4 and 5 as well as 2 [[Release Candidate]]s would follow in quick succession.
'''December 7, 2009''': Ray Morgan retires to the tropics<ref>http://www.vbulletin.com/forum/showthread.php?t=329672</ref>.
'''December 22, 2009''': vBulletin 4.0 Gold is released to the public amid customer concerns that it met a predetermined release schedule rather than getting a stable product<ref>http://www.vbulletin.com/forum/showthread.php?t=332171</ref>. Substantial display issues in browsers including Safari, Opera, and Internet Explorer 6 are documented. The Content Management System resulted in over 100 MySQL queries even in the default configuration.
'''January 12, 2009''': vBulletin 4.0.1 is released with over 200 bug fixes and style tweaks<ref>http://www.vbulletin.com/forum/showthread.php?t=336681</ref>.